ABOUT

Pureau has been providing Australians with 100% pure water for over 30 years - but how did the brand start?

Originally launched in 1987 by our parent company, Noble Beverages, the Pureau product came about after an exhaustive research and development process that resulted in one of Australia's most sophisticated water filtration systems.

In 1998, Pureau gained national recognition during the cryptosporidium contamination scare in Sydney, where Pureau was recommended as one of the only safe packaged waters to drink in the Sydney metropolitan areas. The 'crypto' scare resulted in many Australians becoming interested in the benefits of truly pure water, and Pureau began to be distributed in all major supermarkets.

In December 2004, Noble Beverages was acquired by Australian Beverage Holdings, an Australian owned company whose aim is to enhance the quality of Australian life by producing and distributing healthful beverages.

As Noble Beverages and the Pureau brand continues to grow, we remain focused on our company's core purpose; to help people take control of what's in the water they drink and, by doing so, helping people achieve better health.

ABOUT

Pureau has been providing Australians with 100% pure water for over 30 years - but how did the brand start?

Originally launched in 1987 by our parent company, Noble Beverages, the Pureau product came about after an exhaustive research and development process that resulted in one of Australia's most sophisticated water filtration systems.

In 1998, Pureau gained national recognition during the cryptosporidium contamination scare in Sydney, where Pureau was recommended as one of the only safe packaged waters to drink in the Sydney metropolitan areas. The 'crypto' scare resulted in many Australians becoming interested in the benefits of truly pure water, and Pureau began to be distributed in all major supermarkets.

In December 2004, Noble Beverages was acquired by Australian Beverage Holdings, an Australian owned company whose aim is to enhance the quality of Australian life by producing and distributing healthful beverages.

As Noble Beverages and the Pureau brand continues to grow, we remain focused on our company's core purpose; to help people take control of what's in the water they drink and, by doing so, helping people achieve better health.